A virtual sales floor is a shared online space where a remote sales team works together the way it would on an in-person floor: reps hear each other, managers coach live, and wins happen in the open. In 2026 it comes in two kinds of software. Dialer platforms such as Koncert add a remote salesfloor to high-volume calling. Virtual office software such as Katmai gives the whole sales team a place to work all day.
This guide is published by Katmai.
What the sales floor gave you that remote took away
- Shadowing: new reps learn by hearing live calls all day, not from a recording library.
- Live coaching: a manager hears a deal wobbling and steps in while it can still be saved.
- Fast help: grab a sales engineer or a manager without booking a meeting.
- Energy: power hours, the end-of-quarter push, and wins celebrated in the open.
Two kinds of virtual sales floor software
|
Feature |
Dialer salesfloor |
Virtual office sales floor |
|
Built around |
High-volume outbound calling |
The sales team's whole working day |
|
Example |
Koncert |
Katmai |
|
Main job |
Dialing, with a remote salesfloor for call blitzes, live call monitoring and whisper coaching |
Shadowing, deal huddles, coaching and client meetings in one office |
|
Best for |
SDR and BDR teams focused on call volume |
Sales teams that want the floor itself back, including AEs, SEs and managers |
Dialer salesfloors
Koncert describes itself as an "AI Dialer and Salesfloor for Smarter, More Effective B2B Calls". Its Remote Salesfloor brings "the traditional salesfloor workspace experience into the virtual realm", with call blitzes, junior reps learning by monitoring or joining live calling sessions, and managers who can observe and coach reps. Its Remote Coach tool lets a manager listen to ongoing calls and, in Whisper Mode, coach a rep during the call without the prospect hearing. All of this sits alongside its AI dialers. Nooks also sells an AI dialer for sales reps. If your main goal is more connected calls per rep, start with a dialer.
Virtual office sales floors: Katmai
Katmai is virtual office software that feels real, and for sales teams it is the floor, rebuilt: a photorealistic 3D office in the browser, with live video of each person and spatial audio. New reps sit in pods next to top performers and absorb live talk tracks and objection handling all day. Managers and sales engineers work visibly on the floor, so help is a walk-over, and key accounts get their own deal rooms for huddles and prep. Power hours run together, and wins are rung in the open. When a prospect joins, they click a browser link, with no account and no download, and land in a branded photorealistic space instead of a grid of video tiles. Katmai is $25 per user per month, with every feature included. Guests join free. More: The virtual sales floor for remote teams.
Do you need both?
They do different jobs. A dialer moves calls and coaches the calls it places; a virtual office holds the whole team for the whole day. Teams focused purely on call volume often start with a dialer. Teams that miss the floor itself, its shadowing, deal huddles and energy, and want client meetings in the same place, need somewhere the whole team works.
FAQ
What is a virtual sales floor?
A shared online space where a remote sales team works together the way it would on an in-person floor: reps hear each other, managers coach live, and wins happen in the open.
What is the best virtual sales floor software?
It depends on the job. For high-volume outbound calling with a remote salesfloor, a dialer platform such as Koncert. For a sales team that wants the whole floor back, including shadowing, deal huddles and client meetings, a virtual office such as Katmai.
Can managers coach reps live on a virtual sales floor?
Yes. Koncert's Remote Coach lets a manager listen to ongoing calls and, in Whisper Mode, coach a rep without the prospect hearing. In Katmai, a manager working visibly on the floor can hear a deal wobbling, walk over, and pull the rep into a room to help.
Can prospects join a virtual sales floor?
In Katmai, prospects join by browser link with no account and no download, and land in a branded photorealistic space.
How much does Katmai cost?
Katmai is $25 per user per month, with every feature included. There is no minimum number of users, and guests join free.
Related: The virtual sales floor for remote teams · Katmai pricing · Book a Katmai demo